![]() ![]() ![]() This artisanal production is made possible by the productivity gains of Cocoa technology, which ironically makes indies dependent on Apple for tools. It answers the questions: what motivates Apple developers’ devotion to Cocoa technology, and why do they believe it is a superior programming environment? What does it mean to be a “good” Cocoa programmer, technically and morally, in the Cocoa community of practice, and how do people become one? I argue that in this culture, ideologies, normative values, identities, affects, and practices interact with each other and with Cocoa technology in a seamless web, which I call a “techno-cultural frame.” This frame includes the construction of a developer’s identity as a vocational craftsman, and a utopian vision of software being developed by millions of small-scale freelance developers, or “indies,” rather than corporations. ![]() This dissertation is an ethnographic study, accomplished through semi-structured interviews and participant observation, of the cultural world of third party Apple software developers who use Apple’s Cocoa libraries to create apps. ![]()
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